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About Us

Our Company

Muscle&Motion was officially founded in 2001. Its aim was, and is, to enhance an individual’s understanding of the muscular mechanics involved in any particular movement of the human body; thereby, improving results, reducing the risk of injury, and providing an overall greater awareness of muscles in motion.

Our products serve a wide audience from the anatomy student to physical and massage therapists, educators, personal trainers, athletes and anyone interested in enhancing their knowledge of the muscular motions of movement.

To learn how Muscle&Motion has benefited both professionals and fitness enthusiasts, please visit our Reviews page.

Our Story

It started with one cancer patient’s dream to give back to the amazing medical professionals, physical therapists and fitness trainers who helped him recover and rehabilitate after 4 life-threatening battles with tumours…

 
Muscle&Motion is one of the most complete resources on muscular and anatomical dynamics in the world. With thousands of hours of detailed 3D animated video of muscle functions and movement, our apps and resources help anatomy students, physical and massage therapists, educators, personal trainers, athletes, fitness coaches, dance instructors and fitness enthusiasts enhance their knowledge of muscle movement.
 
But it is also the perfect example that something truly meaningful can come out of going through devastating challenges and battling with life-threatening illness…
 
A long battle with cancer…

When most people think of cancer, the detrimental effects of chemotherapy comes to mind. But what fewer people think about is the enormous toll the disease takes on your body and mind, and the colossal challenge it is to gain back lost muscle after the battle with the disease itself is over.

In 1995, Amit Gal Alon was diagnosed with a brain tumour, the beginning of over 10 years of struggle with cancer. Unable to eat or exercise, and hardly able to move his body at all, Amit lost 15 kilos of muscle during his treatment.

 
He was so weak that even the simplest motion of lifting his arms above his head became a task too difficult to perform.
But instead of giving up, he found the determination to work hard to gain back his strength. He started educating himself on muscular functions and how to train effectively and safely. Exercise became a lifeline with which he could pull himself out of the grip of the disease. The neighborhood gym became a safe haven letting him escape from the depressive thoughts about his illness. Here he could focus on strengthening his muscles and rebuilding his body, without thinking of anything else.
 
Developing the most visual tool to understand the anatomy of muscles

When the treatment concluded and his body had beat the tumour, Amit enrolled in physical education in college. Besides his study of Clinical Kinesiology and muscle movement, he started exploring 3D Graphic Design. During his studies and later as a teacher of anatomy and kinesiology he started seeing the limitations of textbook illustrations:

 
Why were there not a better learning tool for visual learners? One that made it easy to get an overview of how muscles move?
So he decided to use his skills as a graphic designer and knowledge of human anatomy to create a unique and essential visual aide for educating individuals and businesses on muscle movement.
 
Scientifically sound resources developed by leading experts on anatomy

In 2001, Amit’s efforts let to the official launch of Muscle&Motion — which over the last 18 years has grown into one of the best available resources for easy to understand visual representations of human anatomy and muscle functions.

To guarantee the scientific quality of the resources, Amit teamed up with Dr. Gill Solberg, whose advanced studies specialise on clinical kinesiology, posture disorders, and adapted physical activity for people with special needs. Dr. Solberg is also a teacher of movement and of yoga, adding an extra dimension of knowledge to our growing library of resources.

 
Still expanding with new learning tools, resources, and technologies

Today, Muscle&Motion offers a range of apps helping both professionals and enthusiasts in the sports, health, and fitness spheres in over 100 countries worldwide. With a video library containing over 4000 hours of detailed 3D animation of specific muscle contractions and movements, we make it easy for students across almost 300 universities around the world to understand muscles and their movements.

Our resources help athletes understand how the body moves, so they can train more effectively and avoid injuries. We help physical trainers to show their clients a visual animation of exactly what they need to do to get results.

Almost two decades after launching Muscle&Motion, Amit Gal Alon and his team are still as passionate about making muscle movement easy to understand for people around the world. We continue to develop new content and adapt to new technology platforms, so our users get the best learning materials possible.

 
To read more about how our resources help educators and educational institutions every semester; click here, or how we help gyms, physical trainers and athletes get the most out of training and eliminate injuries; click here.

Our Team

Amit Gal Alon, Founder & CEO

Amit’s passion for fitness has helped him overcome cancer four times. Click here to read more

Amit Gal Alon is a graduate of the Zinman College at the Wingate Institute. His specialization is the kinesiology and anatomy of the movement system. He also earned a degree in multimedia and visual communications at Tel Aviv University. “In the last ten years I have devoted my life to developing visual systems in the world of movement. My aim is to create learning tools that will help others to understand human movement. I have always had the desire to introduce the muscles – which we usually know through the books – to others and to give them movement and life. After I released my first software on movement I met an amazing person, Dr. Gill Solberg, who became my teacher and helped me to understand the human body in depth. Together we created an advanced learning tool that is a leader in the world of functional anatomy that underlies yoga.”

Dr. Gill Solberg

‘Muscle&Motion Yoga’ Co-Founder.

‘Muscle&Motion POSTURE’ Co-Founder.

Dr. Gill Solberg, a teacher of movement and of yoga, graduated from the Zinman College at the Wingate Institute with a specialization in posture disorders. During his advanced studies he specialized in clinical kinesiology and in adapted physical activity for populations with special needs, which was also the subject of his doctoral thesis. Since 1994 he has been a lecturer at several academic institutions in Israel. His main areas of teaching include anatomy of the movement system, kinesiology, diagnosing and treating posture disorders, and identifying psychomotor disorders among populations with special needs. He also conducts a private clinic that offers yoga therapy and adapted activity for movement system and posture disorders. He lectures about rehabilitative movement to therapists in inservice courses. Dr. Solberg has published articles in his areas of specialization and has presented his work at many professional congresses around the world. Click here to read more

Asaf Alon

CHIEF REVENUE OFFICER

  Asaf Alon is our CRO here at “Muscle and Motion”, responsible for all revenue generation processes & global sales. Asaf has decades of experience in the world of marketing and motivating employees and processes at the organizational level. Asaf holds a B.A in Business Management & Marketing from The Open University in Israel.

Rony Solberg

Physical therapist in the neurological department  Rehabilitation Sourasky Medical Center, Therapist of postural disorders and musculoskeletal dysfunction in a private clinic , Pilates instructor of groups and individuals and provides adapted movement therapy for seniors

Ohad Interator

Special thanks to Ohad Interator, who has helped us to present the material in the exercises sections with great professional insight combined with rich therapeutic experience. We highly appreciate his kindness and generosity in offering his ideas, materials, applications and knowledge